39
NEWS
NewArmacell corporate identity
Makingadifference
around theworld
Whether in the Empire State Building, in the Chinese Olympic Sta-
dium or at the South Pole – Armacell’s products aremaking a differ-
encearound theworld. They saveenergy, reduceCO
2
emissions, keep
industrial processes running and protect equipment against corro-
sion. The contributionmadebyArmacell’s technical insulationmate-
rials and foams all over theworld is at the coreof the realignment of
corporate communications. The new Armacell corporate identity,
which is also reflected in theupdated logo, underpins the company’s
international growth strategy, market leadership and innovative
strength.
NEWS
Armacell on the socialmediaplatforms
Toextend the communication toother new target groups, profileshave
alsobeensetupon theestablishedsocialmedianetworks.Armacell has
alreadyhad itsownYouTube channel for someyears and isnowalsoon
Facebook, Twitter, LinkedIn and Xing. Here visitors receive up-to-date
information and, for the first time, can also link upwith the company.
Armacell would like to use the social media channels to give an insight
into thediverseworldof thecompanyand tellArmacell stories toawide
audience.
WEHAVEA
GLOBALPRESENCE
THATMAKESA
DIFFERENCE.
erencebetween
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search.
MULTI-INDUSTRY:SCIENCE
GLOBALPRESENCE
Armacell isaglobalbusinessand is continuously
expanding intonewmarkets.Today,Armacellmanu-
facturesproducts in22plants in14 countrieson
four continents.Withproduction facilities inChina,
Thailiand, India,Brazil,SaudiArabiaandnowTurkey
andCanada,Armacellhasopenedupnewgeographical
emergingmarkets – proactively addressing the
sustainableenergy revolutionworldwide.
Ourglobalpresenceandadiversifiedproduct range
arekeydifferenciating factors that setusapart from
smaller competitors.
InmarketswhereArmacelldoesnothave itsown
factories, salesofficesanddistributors completea
broad salesnetwork that isunique in the industry.
This sales footprintwitha localpresence, inaddition
toour company’sglobalmanufacturing, supports
Armacell’smarket leadership.
Ineach countrywhereArmacell is located,weemploy
talentedpeoplewhoarekeenlyawareofnationaland
international standards for theirproducts toaddress
different local requirements.Wealways considerour
corporate values,whichapply internationally, tobest
satisfyourcustomers'needs.
3MASTERBATCHFACILITIES INKEYREGIONS
20EXPANSIONPLANTSAND3CONVERSION
PLANTS IN14COUNTRIES
SERVING88COUNTRIESGLOBALLY
Armacell has developed innovative products that
revolutionised theglobalmarketandare characterised
bymany fascinatingprojects.
11
GLOBALPRESENCE
Companybrochure rounds it all off
More about Armacell, the company’s vision, values, customer orienta-
tion and global presence can also be found in the new corporate bro-
chure. It traces thehistory of the company andprovides an insight into
themanydifferent areas of application for Armacell products. Fascinat-
ing case studies document the company’s international market leader-
ship, technical informationdemonstrates the innovative strength.
Thenew companybrochure is availableas ane-paperwith
turnable pages and to download in the media library at
OURSUCCESS IS
BASEDONOUR
MISSION, VISION
AND
VALUES
.
OLYMPICSTADIUM
“BIRD’SNEST”
BEIJING (CHINA)
Armacellwon the contract to
provide the insulation for
theair-conditioning system.
Theelastomeric insulation
material
Armaflex
achieved
by far thehighest score for
its technicalproperties.
BUILDING:NON-RESIDENTIAL
04
MISSIONAND VISION
MISSION –WHYWEEXIST
As inventorsofflexibleelastomeric foams for insulation,
we focusondeveloping safe, innovative thermal,acous-
ticandmechanical solutionsand systems that create
value forour customers ina sustainableway.
VISION –WHATWEWANTTOBE
Tobe theglobal leader forflexible technical foamsby
providing value through continualproductand system
innovations inorder to improve thermal,acousticand
mechanicalefficiency inall targetedapplications.
STRATEGY –HOWWECOMPETE
Wegrowourmarketbyprovidingour customerswith
valuable solutions thatoffer reliableand certified
performancebackedbyhigh-calibrepeople for targeted
applications.
Certifiedperformance
means specified product prop-
ertieswhichare confirmedbyan independent testing
institute.
Applications
include, forexample,plumbing
andHVAC-R solutions, solarequipment, componentsof
industrial installationsandothers.
Valuable
stands for
apricebasedon innovative valuepropositions thatoffer
thebestquality/cost ratioanddurability to themarket.
High-calibrepeople
arededicated,passionateand
competent individualswhooperatewith integrityand
strive tobe thebest.
VALUES –WHATWEBELIEVE
Customerexperience
We createapositive customer-focused culture.Cus-
tomers value theArmacellexperienceand continuous
business relationship.
Commitment
Weare committed todevelopingandmotivatingour
people,nurturing their talentsanddevelopingnewskills.
Wewillbuild strong teams to supportour company’s
performance.The safetyofouremployees is the com-
pany’sfirst commitment.
Empowermentandaccountability
Wegiveouremployeesoperational responsibilityand
expect them todevelopandperform to thebestof their
talents.Thebasis for interactionbetweenemployees
ismutual respectand trust.
Integrity
Ouremployeesmustbeawareofand complywith rules
and regulations, regardlessofwhere in theworld they
areworking. Integritygoesdeeper than that. It isabout
doing the right things in the rightway,as individuals
and as a company.Ethical and responsible behaviour
is fundamental to thewaywedobusiness.Armacell
isa company that canbe trusted.
Sustainability
Weare focusedonsustainable,profitablegrowth through
thedevelopmentandmanufacturingofourproducts
toensureapositive impactonour community.We con-
tribute to sustainablegrowthby creating innovations
in thermalandacousticalefficiency.
MISSIONANDVISION
We owe our success to ourhighly engaged and talented employees,
whowork according to a clearmission, a convincing vision and prac-
tized values.These values form the foundation for theprofessional
behaviourofeach individualemployeeand foremployees’ relationships
toArmacell’sbusinesspartners.Armacell’scustomersbenefit from the
highqualityofArmacellproducts.WorkingwithArmacellemployeeswho
are committedand takeaccountability for theirwork,our customers
experiencefirsthandhowwearemakingadifferencearound theworld.
05
MISSIONAND VISION
OURDIVERSESET
OF
PRODUCTSAND
MARKETS
MAKES
ADIFFERENCE.
06
PRODUCTS ANDMARKETS
AIDA
MEYERWERFT,PAPENBURG (GERMANY)
Over the years, theMeyerWerfthasbuilt37
luxury liners fordiscerning customers from
allover theworld.When it comes to the
insulationof chilledwaterand refrigeration
pipes, the shipyardonly trusts inproducts
fromArmacell:
AF/ArmaflexandArmafixAF
pipehangers reliablyprevent condensation
andenergy loss.
BUILDING:MARINE
07
PRODUCTS ANDMARKETS
Susan Krambo, Director Corporate Communications at Armacell
Whereasourpreviouscommunicationwasprimarilyaimed
at customers, with our new corporate identity we would
like to interest a broader audience for Armacell. We are
now pleased to be able to provide customized content for
very different target groups and share with them stories
from theArmacell world.Many public andprivatebuilder-
owners as well as operators of industrial equipment are
not yet aware of the enormous savings which can be
achievedwith technical insulationmaterials. That’s some-
thingwewant to change.
Newwebsitewithwider rangeof information
Last autumn, Armacell launchedacompletely redesigned internetpres-
ence at
. The newwebsite can be called up on all
digital devices such as smartphones or tablets and features a clear,
modern design. With interesting facts about energy efficiency and
equipment insulation, Armacell is now addressing non-experts for the
first time. Awide rangeof explanatoryvideos and imagesmake the site
dynamic.Asbefore, all the informationaboutArmacellproducts isavail-
able on the country-specific sites. At the moment these are being
revised to tailor contentmore closely to the relevant target groups and
will be launched in thenew look successively.
